> ## Documentation Index
> Fetch the complete documentation index at: https://support.vocal.solutions/llms.txt
> Use this file to discover all available pages before exploring further.

# Outbound campaigns

> Point an agent at a contact list and it works through the calls — with automatic retries and every result logged.

Campaigns flip Vocal around: instead of answering, your agent makes the calls — lead follow-up, appointment reminders, reactivating past customers, confirming tomorrow's schedule.

## Run a campaign

<Steps>
  <Step title="Get your contacts in">
    Add contacts in **Contacts** — people who've called you are already there.
  </Step>

  <Step title="Create the campaign">
    Pick the agent that will make the calls and the contacts to call. Agents built for outbound work best with a [workflow](/agent/workflow) that gets to the point: who's calling, why, and what happens next.
  </Step>

  <Step title="Start it">
    Vocal dials automatically, pacing calls within your plan's concurrent-call limit. Pause or resume anytime.
  </Step>
</Steps>

## No-answers and voicemail

Unanswered calls and voicemails are retried automatically — by default up to **3 attempts, spaced 4 hours apart** (adjustable in your call settings). Every attempt and result is logged on the contact, and answered calls land in your **Inbox** with the same recording, transcript, summary, and outcome labels as inbound calls.

<Note>
  Unanswered dials don't count against your included AI calls — see [how usage is billed](/billing/plans#ai-usage-credits).
</Note>

## Call people the right way

Outbound calling has real rules (in the US, the TCPA). Practical version:

* **Call people with a relationship or consent** — your leads, your customers, people who asked to be contacted. Not purchased lists.
* **Call at reasonable local hours.**
* **Honor "don't call me again"** — remove them from future campaigns.

Warm lists ("you asked for an estimate last month") also convert dramatically better than cold ones — compliance and performance point the same direction.